Colours, badge, nicknames and symbols Juventus F.C.

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the juventus badge used between 1990 , 2004



the juventus badge used between 2004 , 2017



the juventus logo since 2017–18 season


juventus s official emblem has undergone different , small modifications since 1920s. previous modification of juventus badge took place in 2004, when emblem of team changed black-and-white oval shield of type used italian ecclesiastics. divided in 5 vertical stripes: 2 white stripes , 3 black stripes, inside following elements, while in upper section name of society superimposed on white convex section, on golden curvature (gold honour). white silhouette of charging bull in lower section of oval shield, superimposed on black old french shield , charging bull symbol of comune of turin. there black silhouette of mural crown above black spherical triangle s base. reminiscence augusta tourinorum, old city of roman era present capital of piedmont region cultural heiress. in january 2017, president andrea agnelli announced recent change juventus badge, revealing video showing introduction of new badge. badge shows word juventus on top, 2 capital js shown in different fonts small opening between them make bigger j. agnelli said badge reflects juventus way of living . juventus first team in association football history adopt star added 1 above badge in 1958 represent tenth italian football championship , serie title, @ time , has since become popularized other clubs well.


in past, convex section of emblem had blue colour (another symbol of turin) and, furthermore, shape concave. old french shield , mural crown, in lower section of emblem, had considerably greater size respect present. 2 golden stars sport excellence located above convex , concave section of juventus emblem. during 1980s, club emblem silhouette of zebra, both sides of equide s head, 2 golden stars and, above badge, forming arc, club s name.


juventus unofficially won 30th league title in 2011–12, dispute figc, stripped juventus of 2004–05 , 2005–06 titles due involvement in 2006 italian football scandal, left official total @ 28. however, elected wear no stars @ following season. juventus won 30th title in 2013–14 , earned right wear third star, club president andrea agnelli stated club suspended use of stars until team wins 20th championship, having right wear 2 stars, emphasise juventus superiority . however, 2015–16 season, juventus reintroduced stars , added third star jersey new kit manufacturers adidas, in addition coppa italia badge winning tenth coppa italia previous season. 2016–17 season, juventus re-designed kit different take on trademark black , white stripes. 2017–18 season, juventus introduced j shaped logo onto kits.



the juventus f.c. mascot j, introduced in 2015


in september 2015, juventus officially announced new project called jkids junior supporters on website. along project, juventus introduced new mascot fans called j. j cartoon-designed zebra, black , white stripes golden edge piping on body, golden shining eyes, , 3 golden stars on front of neck. j made debut @ juventus stadium on 12 september 2015.


during history, club has acquired number of nicknames, la vecchia signora (the old lady) being best example. old part of nickname pun on juventus means youth in latin. derived age of juventus star players towards middle of 1930s. lady part of nickname how fans of club affectionately referred before 1930s. club nicknamed la fidanzata d italia (the girlfriend of italy), because on years has received high level of support southern italian immigrant workers (particularly naples , palermo), arrived in turin work fiat since 1930s. other nicknames include; [la] madama (piedmontese for: madam), bianconeri (the black-and-whites), le zebre (the zebras) in reference juventus colours. gobbi (the hunchbacks) nickname used define juventus supporters, used team s players. accepted origin of gobbi dates fifties, when bianconeri wore large jersey. when players ran on field, jersey, had laced opening @ chest, generated bulge on (a sort of parachute effect), making players hunchbacked.


the official anthem of juventus juve (storia di un grande amore), or juve (story of great love) in english, written alessandra torre , claudio guidetti, in version of singer , musician paolo belli composed in 2007.








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