Brand management Outline of marketing

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1 brand management

1.1 branding strategies
1.2 brand protection
1.3 packaging , labelling





brand management


branding (promotional)
branding

aspirational brand
celebrity branding
co-branding
employer branding
green brands
internet branding
ingredient branding
lifestyle brand
nation branding
symbol-intensive brand
white-label product


brand architecture
brand asset management
brand alliances
brand ambassador
brand aversion
brand awareness
brand community
brand equity
brand experience
brand extension (also known brand stretching)
brand implementation
brand language
brand loyalty
brand naming
brand orientation
brand preference
brand relationship
brand strength analysis
brand tribalism
challenger brand
brand switching
corporate identity
corporate branding
cult brand
generic brand
hallmarks

silver hallmarks


list of fictional brands
list of renamed brands
product proliferation
marque
rebranding
self-brand
visual brand language

branding strategies

private brand (also known private labels or store brand
private label strategy
brand licensing
corporate branding
family branding
fighter brand (also known fighting brand)
individual branding
national brand
umbrella brand

brand protection

copyright
service mark
trademark

genericized trademark



packaging , labelling


mandatory labelling
sustainable packaging






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