Advertising models: How does advertising work? Outline of marketing

-



1 advertising models: how advertising work?

1.1 advertising research
1.2 advertising media
1.3 award-winning advertising campaigns
1.4 internet





advertising models: how advertising work?

aida (marketing)
aisdalslove
dagmar marketing
elaboration likelihood model (article)
elaboration likelihood model (section)

advertising research


advertising research (article media focus)
ad tracking
attentiontracking
copy testing
eye tracking

advertising media

audience measurement
advertising board
advertising postcard
cinema
display stand
interactive media
internet
magazines

list of magazines circulation


mass media
media planning
new media
newspapers

newspaper circulation
lists of newspapers


nielsen media research
out-of-home advertising

aerial advertising
billboard (advertising)

digital billboard
human billboard
mobile billboard
neon message board
sandwich board


kiosk

interactive kiosks


transit media

bus advertising
driven media
fleet media
truckside advertisement
wrap advertising


signage

electronic signage
digital signage


skywriting


product placement
radio

list of most-listened-to radio programs
nielsen ratings
nielsen audio


retail media
social media marketing
streaming media
television

list of watched television broadcasts
oztam
q score
television ratings



award-winning advertising campaigns

share coke
coca-cola s hillsong campaign
slip-slop-slap (anti-cancer institute of australia) winner of international sulzberger award, 2010

internet


affiliate marketing
banner blindness
behavioral targeting
inbound marketing
mobile advertising
online advertising
performance-based advertising
search analytics
search engine optimization
social media marketing
referral marketing
revenue sharing
web analytics


main types of internet promotion
e-mail spam, e-mail marketing, post-click marketing, website monetizing, search engine marketing (sem), search engine optimization (seo), display advertising, * contextual advertising
internet advertising methods
advertising methods: ad filtering, ad serving, central ad server, pop-up ad, contextual advertising, web banner
search engine marketing payment methods
pay per click, click fraud, paid inclusion
internet metrics
click through rate (ctr), cost per action (cpa), cost per click (cpc), cost per impression (cpi), cost per mille (cpm), effective cost per mille (ecpm)






Comments

Post a Comment

Popular posts from this blog

Ancient Laconophilia Laconophilia

-
1 ancient laconophilia 1.1 athens 1.2 philosophers 1.3 contrary views ancient laconophilia athens in ancient athens, laconism began current of thought , feeling after persian wars. some, cimon, son of miltiades, believed athens should ally sparta against persian empire. cimon persuaded athenians send soldiers aid sparta, when helots (serfs of spartans) revolted , fortified mount ithome. spartans sent athenians home again thanks, lest democratic athenian ideas influence helots or perioeci. some athenians, disliked commerce, preferred closed society , rule of few. believed spartan constitution superior own. went far imitate spartan manners going around athens long-haired , unwashed, spartiates. plato s republic, set in 5th century bc, gives credence claim having socrates opine spartan or cretan type of political regime favorite of many . a group of extreme laconising oligarchs, known thirty tyrants, seized power in athens in 404 bc , held eleven months, assisted spartan army. rule, howe...
Read more

Ballysillan and Upper Crumlin Road Crumlin Road

-
ballysillan presbyterian church the ballysillan road leads off crumlin road , major area of loyalist housing. containing likes of silverstream , carr s glen districts, ballysillan road continues far north. circular road in turn links antrim road, began @ carlisle circus. during northern ireland troubles ballysillan noted centre loyalist paramilitary activity , home base of d company of ulster volunteer force (uvf) under command of john bingham along glenbryn, ballysillan @ centre of loyalist feud in 2003 when jimbo simpson, had been ousted head of north belfast brigade of ulster defence association (uda), attacked number of houses in area part of failed attempt retake control of brigade , force out replacement william borland. crumlin road entrance ballysillan houses historic church, ballysillan presbyterian church. due elevated , exposed location ballysillan, takes name irish language expression meaning townland of willow grove , 1 of coldest areas of city during winter. ballysilla...
Read more

Benefits Al-Anon/Alateen

-
1 benefits 1.1 problems 1.2 improvement 1.3 treatment of alcoholism benefits problems al-anon/alateen literature focuses on problems common family members , friends of alcoholics such excessive care-taking, inability differentiate between love , pity , loyalty abusers, rather problems of alcoholic. organization acknowledges members may join low self-esteem, largely side-effect of unrealistically overestimating agency , control: attempting control person s drinking behavior and, when fail, blaming other person s behavior. improvement participation in al-anon has been associated less personal blame women who, whole, engage in more initial personal blame drinking men. family members of alcoholics begin improve learn recognize family pathology, assign responsibility pathology disease, forgive themselves, accept adversely affected pathology , learn accept family members shortcomings. al-anon members encouraged keep focus on themselves, rather on alcoholic. although members believe changed ...
Read more