Branches of Marketing: Detailed topics Outline of marketing

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1 branches of marketing: detailed topics

1.1 business marketing
1.2 environmental marketing
1.3 international marketing
1.4 relationship marketing
1.5 services marketing
1.6 social marketing
1.7 retailing
1.8 types of retailer
1.9 types of retail outlet , shopping precincts





branches of marketing: detailed topics
business marketing



affiliate marketing
affinity marketing
centres of influence
co-marketing
firmographics
managed services
outsourcing
personal selling
prospecting
solution selling
sales
supply chain management
vendor lock-in

environmental marketing


green marketing

international marketing


intermarket segmentation
global marketing
market entry strategies
product adaptation

relationship marketing


customer relationship management
ecrm - electronic customer relationship management
customer lifetime value

customer lifetime valuation


customer lifecycle management
loyalty marketing

customer loyalty programs
incentive program
loyalty program


trust-based marketing

services marketing


customer service
customer service system
destination marketing
self-service
service quality
servqual
customer satisfaction
customer satisfaction research
disconfirmed expectancy
quality management
servicescapes
service
service blueprint
borderless selling
quality
service quality (aka pzb model or gaps model)
experience economy
service design
service-dominant logic
service innovation
service mark
servicescapes
service sector
service recovery
service system
service recovery paradox
sports marketing
strategic service management

social marketing


corporate social responsibility
cause-related marketing

cause-related loyalty marketing


cradle grave sustainability practices
green marketing
green brands
socially responsible marketing
societal marketing
sustainability marketing
sustainability brand
sustainable packaging
sustainability metrics , indices

retailing


e-tailing
point of sales
retail concentration
retail design
retail software
retail media
site selection
shopper marketing
store manager
visual merchandising

types of retailer

arabber
bazaari - used describe merchants , work @ markets (middle east)
costermonger
hawker (trade)
huckster
merchant
peddler
street vendor

types of retail outlet , shopping precincts

arcade
automated retail
bazaar

bedesten term used describe bazaar in balkans
haat bazaar refers regular produce market (south asia)
meena bazaar bazaar raises money non-profit organizations (south asian)
landa bazaar terminal market or market second hand goods (south asia)
saddar bazaar city or town s main market (south asia).


big-box store
category killer
chain store
charity shop
convenience store
department store

list of department stores


discount store
dollar store
hypermarket
franchising
market town
market

wet market fresh produce market in asia
pasar malam night market in south-east asia
pasar pagi morning market in south-east asia


pawnbroker
pop-up retail
retailers cooperative
shopping mall
shopping streets
second-hand shop
self-service
supermarket

list of supermarkets


strip mall
souq (or souk arabic term bazaar or market)
variety store
vending machine
warehouse club
warehouse store






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