History WTSO

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wtso s original logo under big 1070 branding (c. 2010)


the station first signed on air on january 19, 1948, wkow. wisconsin known dairy state, original call letters stood word cow. licensee monona broadcasting company.



wtso previous logo


in mid-1970s, call sign changed wtso stand ten 7 zero, position on radio dial. @ time owned mid-continent broadcasting , aired country music format. country music listening switched fm dial, wtso tried talk radio format , later adult standards.


in 2000, wtso went current all-sports format, network affiliate of espn radio, calling madison s espn radio 10-7-0. on january 1, 2009, wtso parted company espn radio , rebranded big 1070, madison s sports station, affiliating fox sports radio , later adding programming nbc sports radio. (espn radio programming airs on 100.5 wtlx.)








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