Guests The Fleischmann's Yeast Hour

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vallée , alice faye, 1933


on program, american listening audience heard many future stars first time, introduced such talents milton berle, burns , allen, alice faye, mills brothers, kate smith , red skelton. gloria swanson made radio debut. other guests included ray bolger, fannie brice, ilka chase, helen hayes, bert lahr , a. a. milne. edgar bergen became first ventriloquist perform on national radio when , charlie mccarthy appeared on rudy s show on december 17, 1936. subsequent appearances led inclusion on chase , sanborn hour in may 1937.


in 1937, @ vallée s insistence, louis armstrong hosted show during vallée s summer vacation. made armstrong first african american host national network program.








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